Business Markets profile on how Mac has enabled this Berlin start-up to grow and flourish.
I was creative lead on this film, as well as producing a 360 launch campaign featuring PR, and social.
https://www.apple.com/uk/business/small-business/success-stories/
Mac supports growth at e-bike start up Dance
Customer story focusing on how Apple products have been deployed across one of Holland’s leading hospitals, UMC Utrecht.
I was responsible for finding and developing the story, then producing this film, along with the accompanying campaign and launch assets, including photography.
Customer profile of Windsor Academy, a multi-academy trust that’s deployed iPad across its 10 schools in the West Midlands.
As Creative producer I sourced and developed the story, while collaborating with our partners on production.
https://www.apple.com/uk/education/k12/success-stories/windsor/
Customer profile for Openreach, who’ve transformed how their engineers work using iPhone. I developed and produced this story, as well as the accompanying launch campaign assets.
https://www.apple.com/uk/business/enterprise/success-stories/utilities/openreach/#:~:text=To%20manage%20120%20million%20miles,streamlined%20workflows%20in%20the%20field.
Openreach + iPhone
Customer success story focusing on the deployment of Apple products across all schools in the Scottish Borders.
https://www.apple.com/uk/education/k12/success-stories/scottish-borders/
Cannes Gold and Silver Lions PR Winner 2019
D&AD Graphite Pencil Winner 2019
Reconnecting the United Nations to the people it was set up to serve
The UN is arguably the world’s most important platform for change. However, it has a perception problem.
In recent years, people have begun to question the relevance of the UN.
There is a lack of understanding around the role the organisation plays in today’s complex and entrenched political landscape. It can feel distant, disconnected and disengaged from the lives of the people they are there to serve.
Our objective was to position the UN as the world’s most important active platform for change.
People expect to have their voice heard on issues that matter to them
One solution to the challenge could have been to build a campaign telling everyone about the many achievements the UN has accomplished on the people’s behalf.
But the UN wanted to create a platform for change, that would drive action.
The UN was set up at a time when people delegated their power to representatives through elections, and then trusted them to make the best decisions in their name. But things have changed; the digital revolution has enabled direct communication between people and politicians.
Our mission – To get the UN from representation to participation. Put the people back at the centre.
“We the peoples of the United Nations”. These are the opening words of the UN Charter. A charter that puts people at the centre. A pledge to give every person in the world a voice on their future.
We had to rekindle this promise for the 21st century.
A cause to act on – Engage people with an urgent, global cause that the UN is acting on.
So we created The People’s Seat; an opportunity for the World to participate in a crucial summit to decide the future of the planet.
Results
128,000 people participated in our online polls across Instagram and Twitter.
Our launch video inviting people to participate received 9.3 million impressions.
Our moment on the COP24 stage dominated the global news agenda. We reached over 1.3 billion people.
This included over 1,600 articles and 500 pieces of broadcast news globally, including China’s CCTV, the BBC, CNN, Sky News, Reuters.
Nikon challenged us to help them celebrate key ambassadors and their relationship with the brand.
Our solution was ‘That Shot’ – a series of films where leading photographers discussed a key image from their career, giving photography fans the chance to learn about the technical and emotional story behind the shot.
Picking ambassadors with specialisms that reflected the breadth of Nikon products, we invited them to relive the moments leading up to the photographs being captured and the impact it had on their careers.
The series was featured on Nikon’s YouTube channel and promoted across social media.
